Embedded Files
Bruce Lee Poster
Project Overview:
This Behance case study presents my Bruce Lee International Karate Championship poster, a reimagined event design that pays tribute to Bruce Lee’s legacy and the vintage martial arts posters of the 1960s and 1970s. My goal was to capture his explosive energy and timeless influence through bold typography, contrast, and layout inspired by movie advertisements from that era.
Design Approach:
The creative process began with digital thumbnails and progressed into refined roughs that explored composition, hierarchy, and texture. The final layout uses distressed textures, strong yellow and black color contrast, and diagonal energy lines to express Bruce Lee’s signature power and charisma.
Feedback Integration:
Instructor feedback emphasized including thumbnails and roughs, which I recreated digitally to strengthen my process documentation. I also refined cropping, typography alignment, and the final textures for better readability and presentation quality.
Tools Used:
Adobe Illustrator
Adobe Photoshop
Procreate
Outcome:
This project not only helped me revisit one of my earliest works but also showed how far I’ve grown in composition, typography, and visual storytelling. It now fits cohesively into my Behance portfolio as an example of my passion for motion, culture, and identity in design.
These six thumbnail sketches explore different ways to capture Bruce Lee’s motion, intensity, and charisma. Each one experiments with composition, movement, and hierarchy to find a balance between energy and readability.
Thumbnail 1: Focuses on a symmetrical design with Bruce Lee centered, surrounded by radiating energy lines to symbolize focus and control.
Thumbnail 2: Uses a circular layout inspired by martial arts emblems, representing unity and flow.
Thumbnail 3: Highlights Bruce Lee’s iconic flying kick to show dynamic movement and action.
Thumbnail 4: A close-up portrait emphasizing Bruce Lee’s fierce expression and mental intensity.
Thumbnail 5: Depicts Bruce Lee in mid-strike with strong diagonal lines to create a burst of energy.
Thumbnail 6: Combines movement and typography, integrating the event information into the action for a modern poster layout.
These sketches helped refine the direction for the final composition — focusing on movement, strength, and legacy — key elements that define Bruce Lee’s identity both as a martial artist and cultural icon.
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