Film Festival

Phoenix Film Festival VIP Campaign — Case Study

For this project, I expanded the Phoenix Film Festival campaign into a complete brand presentation that captures the essence of cinematic luxury and community connection. The process began with research and ideation, developed through a detailed mind map, mood board, and style guide that defined the campaign’s tone, color palette, and visual hierarchy.

From there, I created logo and ad thumbnails to explore different directions for composition and messaging. The strongest concepts evolved into OOH (out-of-home) advertisements and merchandise mockups, showing how the campaign could extend across multiple touchpoints while maintaining visual consistency.

The layout and flow were inspired by professional Behance case study formats, but I refined the presentation to reflect my personal design style, clean, cinematic, and immersive. The goal was to balance exclusivity and accessibility, presenting the VIP experience as both aspirational and welcoming.

By including every stage of the creative process, from conceptual sketches to polished applications, I developed a cohesive visual system that demonstrates professional-level execution and readiness for portfolio presentation.