Indeed Campaign

Case Study: Designing Confidence — Turning Anxiety into Empowerment

“This campaign taught me that design can do more than make things look good, it can make people feel supported. The idea of ‘Your Next Step Starts Here’ grew from a real emotional insight: job hunting is vulnerable. It’s full of rejection, doubt, and uncertainty. By humanizing the brand voice and designing with empathy, I discovered how visual communication can actually rebuild confidence.

Every part of the process, from sketching the first bilingual layout to seeing the poster mockups in context, reminded me why I love design. It’s storytelling with purpose. Through this project, I learned how research, empathy, and bilingual inclusion can shape a stronger connection between brand and audience.

Indeed stopped being just a listings site; it became a mentor figure in people’s feeds. For me as a designer, this project represented growth, finding my own voice through clarity, compassion, and cultural relevance. That’s the kind of design impact I want to keep creating: work that not only communicates but encourages.”