Create Loud

"CREATE LOUD" CAMPAIGN

(Adidas)

Creative Brief:

The Create Loud campaign celebrates bold self-expression and creative rebellion. Inspired by street energy and the voice of a new generation, it invites creators to stand out, be unapologetic, and redefine what confidence looks like. The goal was to connect with Gen Z audiences who value authenticity, individuality, and creativity in motion. The campaign fuses movement, fashion, and attitude—encouraging people to “wear their volume” through color, rhythm, and fearless design.

Strategy:

The visual direction combines street photography, expressive typography, and energetic color blocking to communicate power and individuality. Each layout was designed to grab attention instantly—whether in digital, print, or out-of-home formats. The tone is confident, raw, and inclusive, reflecting urban creativity and youth culture.

Messaging across posters, social ads, and door-hanger executions maintains a unified rhythm through a balance of dynamic motion, bold headlines, and rhythmic repetition. The CTA (“Create Loud”) functions both as a statement and an invitation, building emotional engagement through empowerment.

IG Reel mockup (vertical 1080x1920, 72 dpi)

Creative Summary

This vertical mockup was designed as a Reel ad for Instagram as part of the “Create Loud” Adidas campaign. The image features a young Black male in vibrant streetwear (orange jacket and lime green shirt), striking a confident pose in an urban residential setting. The color palette and fashion styling reflect Gen Z’s affinity for bold contrasts, self-expression, and non-traditional aesthetics.

Reflection of Diversity, Inclusivity, and Bold Self-Expression

Diversity: The model represents racial diversity and challenges typical advertising norms by showcasing a confident, unapologetic Black male figure as the centerpiece.

Inclusivity: The casual and accessible street setting, combined with authentic styling, speaks to everyday creators and youth who see themselves reflected in real environments—not overly polished or exclusive fashion scenarios.

Bold Self-Expression: The oversized “CREATE LOUD.” text in hot pink combined with expressive clothing choices, strong body language, and a direct stare reinforces the message that personal style is power. The typography, grain filter, and layout are designed to grab attention and encourage individuality.

Poster  (print size, 300 dpi CMYK)

Creative Summary

This poster serves as a high-impact, print-ready visual for Adidas’ “Create Loud” campaign. The design captures Gen Z’s love for color, movement, and expressive style through collage techniques and textured overlays. The model mid-motion, paired with dynamic brushstroke graphics and bold typography, creates a strong focal point that instantly commands attention.

Reflection of Diversity, Inclusivity, and Bold Self-Expression

Diversity: Featuring a young Black male model with a modern hairstyle and unapologetic body language, this piece showcases representation that resonates with multicultural youth audiences.

Inclusivity: The use of streetwear—a staple of inclusive urban culture—alongside hand-drawn textures and imperfect edges, connects with a generation that values authenticity over perfection.

Bold Self-Expression: Bright primary colors, distorted textures, and expressive brushwork represent the campaign’s rebellious tone. The tagline “Your story doesn’t whisper. Neither do your kicks.” echoes empowerment and individuality, using fashion as a statement.