Case Study: THC vs. CBD — Distinct Benefits Infographic

Overview

This infographic was created to clearly communicate the differences between THC and CBD by comparing their distinct benefits side-by-side. The goal was to simplify a topic that is often confusing for the general public and present it in a way that feels approachable, visually engaging, and easy to understand at a glance. By using character illustrations, color coding, and a vertical layout, the design breaks down complex information into digestible sections without overwhelming the viewer.

Concept & Visual Approach

The visual style draws inspiration from retro cartoon animation—playful, expressive, and friendly. The two illustrated characters act as guides for each cannabinoid, helping humanize the information and create emotional clarity. A split background with earthy greens for THC and calming blues for CBD reinforces the contrast between both compounds and their different effects. The leaf character at the top establishes the theme, while the icon-like benefit boxes create rhythm and structure throughout the piece.

Design Execution

Each benefit is placed in an evenly spaced panel, allowing viewers to scroll vertically and compare traits easily. The typography is bold and legible, matching the cartoon aesthetic while keeping the scientific information accessible. The footer adds an important disclaimer about individual differences, emphasizing responsible understanding rather than oversimplification. The combination of hand-drawn illustrations and clean digital layout creates a balanced blend of education and creativity.

Reflection

This project strengthened my ability to translate scientific or health-related concepts into engaging visual communication. The infographic succeeds by making a nuanced topic feel friendly and understandable while keeping the design fun and memorable. It also taught me how character-driven visuals can support learning and improve retention of information. The final result is an approachable educational tool that communicates both clarity and style.