Identity Emblem

NBA Finals Event Identity Emblem — Case Study

Content layout:

1. Overview

Designed a new event identity for the 2024 NBA Finals. The goal was to create a mark that balanced the excitement of competition with the prestige of the league’s history. The final emblem was refined from initial sketches through digital vectorization and color correction in Illustrator.

2. Problem

Early drafts lacked balance and felt too complex for use on merchandise. Scans were uneven, and the lettering didn’t align cleanly with NBA standards.

3. Approach

• Cleaned and cropped all scans for clarity.

• Refined type hierarchy and alignment.

• Simplified the color palette to classic NBA red, white, and blue.

• Adjusted proportions for symmetry and readability.

4. Result

A bold, modern emblem that maintains the heritage of the NBA Finals while functioning across print, digital, and apparel formats.

5. Tools Used

Adobe Illustrator | Procreate | Photoshop