Tik Tok Poster

TikTok Poster — Case Study: Meaning and Form

This project explores the psychological impact of social media through a visual metaphor that merges form and meaning. The design depicts a human profile in silhouette, with the word TikTok pouring directly into the mind—symbolizing the constant stream of digital influence that penetrates thought and perception. The branching neural lines inside the head represent how addictive content takes root in the brain, blending entertainment with dependency.

The process began with research imagery examining how repetition, color, and typography can convey obsession and control. Through symmetry studies and thumbnail sketches, I experimented with balance and visual hierarchy to express both attraction and unease. The use of bold orange and black reinforces tension—vibrant yet unsettling—while the cascading typography mimics the endless scroll of the app.

In the final revision, I refined composition and contrast to emphasize focus on the eye and brain, creating a visual flow that draws the viewer into the message. By presenting early concepts alongside the finished poster, the progression reveals how the design evolved from abstract exploration into a striking visual statement about attention, addiction, and digital consumption.