Keegan’s Skillet Cookie — Illustrated Dessert Promotion

Overview

This project was created as part of my ongoing design work for Keegan’s Grill, where I handle promotional graphics and menu-driven marketing content. The goal was to design a fun, eye-catching visual for one of the restaurant’s signature desserts: the Hot Skillet Cookie. The piece needed to feel warm, appetizing, and playful while matching Keegan’s friendly and family-oriented brand identity.

Concept & Sketch Development

I began with a rough pencil sketch to map out the composition: a chocolate-chip cookie served in a cast-iron skillet, topped with two scoops of ice cream and dripping sauces. This stage helped me figure out perspective, the placement of the scoops, and how much emphasis should be on the dessert versus the typography. The early sketch also included the idea of using the letters in “Cookie” as part of the visual story, with the two “O’s” doubling as dripping chocolate and caramel.

Illustration & Design Execution

After locking in the layout, I moved into Adobe Illustrator to create a full vector illustration. I focused on rich, warm colors and smooth gradients to capture the heat of the skillet and the creamy texture of the ice cream. The chocolate and caramel drips were exaggerated slightly to add personality and appetite appeal.
The typography was hand-styled to look playful and inviting, with the word “Cookie” taking center stage. A bright green frame helped the poster stand out inside the restaurant and tied it into Keegan’s brand palette.

Outcome & Reflection

The final design is bold, appetizing, and fun—exactly what a dessert promo should feel like. The combination of sketch-based planning and polished vector illustration allowed the dessert to take on a cartoon-like charm without losing realism. This piece helped reinforce Keegan’s warm, approachable identity and continues to draw attention to one of their most popular desserts.